Creating and Designing a Stationery Bundle
Often the first form of contact that a consumer has with a business is through various literature, such as business cards, letters and even compliment slips. As a result it is important to ensure that this literature accurately reflects the business.
Despite this, many business forget to update their literature to ensure that it provides the most accurate details and image. This means that the various pieces of stationery may contain different telephone numbers, job titles, company logos or perhaps worse still incorrect and inaccurate details.
<a href=”http://www.solopress.com/printed-stationery/”>Stationery bundles</a>
contain the various literature (letterheads, compliment slips and often business cards) that are key to a businesses corporate identity. Ordering these items together provides the advantage that it is easy to ensure that the literature follows the same design and contains the same information and thus can create a more professional image than ordering the items separately.
There are a variety of factors to consider when designing and creating a stationery bundle:
-The design and layout of the literature should not interfere with its purpose. This means ensuring that details are not crammed on business cards, or logos placed over writing space of the letters. The best pieces of literature achieve a balance between form and function, rather than prioritising one over the other.
-Simplicity is key. It can be best to stick to displaying a company logo, and providing any relevant contact information, rather than choosing elaborate designs and borders. However, for certain businesses such as the creative industries it may be suitable to consider a more fancy design or include an image on a business card.
-Consider colour themes carefully. Certain colours may not translate as well on the literature, or may require adjustment to provide an accurate representation of a business logo.
-A great design can be lost if it is not printed on suitable paper. However, 100gsm or 120gsm is ideal for <a href=”http://www.solopress.com/letterheads/”>letterheads</a> and compliment slips, whereas business cards require printing on thicker card – 400gsm is a popular choice.
In addition to ensuring consistency across the various pieces of business literature, ordering key pieces of stationery together in one bundle can work out to be remarkably cheaper than ordering each item separately.
About the Author
Solopress is a leading <a href=”http://www.solopress.com/aboutus.html”>UK printing company</a> offering a quality yet affordable printing service for all your printed stationery needs, from <a href=”http://www.solopress.com/brochure-printing/”>brochures</a> to business cards, folders to <a href=”http://www.solopress.com/flyers/”>flyers</a>and leaflets to letterheads. Founded over 15 years ago, Solopress has a 24 hour turnaround pledge and offers next day delivery.
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